Discover Achievements

The legendary 1942 film starring Humphrey Bogart and Ingrid Bergman made 'Casablanca' synonymous with wartime romance and immortalized Morocco in cinema history.

Founded by Abdeslam Laraki in 1999, LARAKI became Africa's first luxury supercar manufacturer, creating hand-crafted vehicles that competed with the world's finest.

Founded by Franco-Moroccan entrepreneur Faouzi Annajah, NAMX introduced the world's first hydrogen vehicle with removable capsule technology, revolutionizing clean mobility.

Morocco's stunning landscapes served as the setting for Slaver's Bay in Season 3, with Essaouira representing Astapor and Ait Benhaddou as Yunkai.

Despite being set in Egypt, the blockbuster film 'The Mummy' was primarily filmed in Morocco, utilizing Marrakech and the Sahara Desert to recreate 1920s Cairo and Hamunaptra.

Born in Casablanca, Gad Elmaleh is one of the world's most celebrated comedians, seamlessly blending his Moroccan-Jewish heritage with French and American comedy traditions.

A trailblazer in French cinema and comedy, Jamel Debbouze has championed diversity and talent through his acting, directing, and the creation of the Jamel Comedy Club.

From the streets of Villepinte to Hollywood blockbusters, Saïd Taghmaoui has built a versatile international career, starring in films like 'La Haine', 'Three Kings', and 'Wonder Woman'.

In Paulo Coelho's global bestseller 'The Alchemist', the city of Tangier serves as a crucial threshold where the protagonist Santiago learns resilience and the universal language of the world.

Founded in 859 AD by Fatima Al-Fihri in Fez, it is recognized by UNESCO and Guinness World Records as the oldest existing, and continually operating educational institution in the world.

Rachid Yazami is a Moroccan scientist best known for his critical role in the development of the graphite anode (negative pole) for lithium-ion batteries, a technology used in billions of devices today.

At just 15 years old, Touria Chaoui became the first Moroccan and Arab woman to earn a pilot's license in 1951, breaking barriers in a male-dominated field.

Kamal Oudrhiri is a distinguished Moroccan scientist at NASA's Jet Propulsion Laboratory, having played key roles in multiple Mars missions including Curiosity, InSight, and Perseverance.

Argan oil, derived from the endemic argan tree of Morocco, has been used for centuries for culinary, medicinal, and cosmetic purposes. UNESCO recognized it as Intangible Cultural Heritage in 2014.

Zellige is the exquisite terra cotta tilework covered with enamel, manually chipped and set into plaster to create intricate geometric mosaics, representing the pinnacle of Moroccan craftsmanship.

The Hassan II Mosque in Casablanca is one of the largest mosques in the world, featuring the world's second tallest minaret and showcasing the finest Moroccan craftsmanship.

This UNESCO World Heritage site is a striking example of southern Moroccan earthen clay architecture and has been the backdrop for numerous international masterpieces.

The greatest middle-distance runner in history, El Guerrouj holds unbroken world records in the 1500m and mile that have stood for over 25 years.

The first Moroccan to win the UEFA Champions League (twice), Hakimi captained Morocco to the historic 2022 World Cup semi-finals and won African Player of the Year 2025.

Born in Tangier in 1304, Ibn Battuta traveled over 117,000 kilometers across the known world over 30 years, more than any explorer before the age of steam.

The 14th-century polymath who invented sociology, Ibn Khaldun wrote the Muqaddimah, a revolutionary analysis of civilizations that influenced Western thinkers for centuries.

Born in Ceuta in 1100, Al-Idrisi created the most accurate world map of the medieval era, the Tabula Rogeriana, which remained a reference for 300 years.

Founded in 1970, this revolutionary Casablanca band fused Gnawa, Sufi, and folk traditions to create a new Moroccan musical identity. Martin Scorsese called them 'The Rolling Stones of Africa'.

Ridley Scott's Oscar-winning epic was filmed largely at Ait Benhaddou and Ouarzazate, where a 30,000-seat gladiator arena was built using traditional Moroccan mud-brick techniques.

David Lean's cinematic masterpiece, often cited as the greatest film ever made, captured its vast desert panoramas in Morocco, including Ait Benhaddou, Ouarzazate, and the Sahara.

The 24th James Bond film showcased major Moroccan locations including the historic medina of Tangier, the Eastern Desert Express train, and the spectacular Gara Medouar crater.

American writer Paul Bowles lived in Tangier for 52 years, transforming the city into a legendary destination for the Beat Generation and writing 'The Sheltering Sky'.

In July 2024, celebrity chef Gordon Ramsay announced that Moroccan cuisine won the 'Best Cuisine in the World' contest with over 2.5 million votes, beating Mexico 60% to 40%.

At the 2022 FIFA World Cup in Qatar, Morocco became the first African and first Arab nation ever to reach the semi-finals, finishing 4th and inspiring millions worldwide.

Bouchra Baibanou became the first Moroccan and North African woman to climb Mount Everest in 2017, and later made history as the first Arab woman to summit K2 in 2022.

Nadir Khayat, known as RedOne, is the Moroccan-born super-producer behind some of the biggest pop hits of the 21st century, including Lady Gaga's defining records and the official soundtrack of the FIFA World Cup Qatar 2022.

In 1777, under Sultan Mohammed III, Morocco became the very first country in the world to formally recognize the independence of the United States of America — a relationship later cemented by the longest unbroken treaty in U.S. history.

On the edge of the Moroccan Sahara, the Noor Ouarzazate Solar Complex is the largest concentrated solar power plant on Earth — a 580 MW symbol of Morocco's bid to become a clean-energy superpower.

Launched in November 2018, Al Boraq is the first high-speed rail line in Africa and the Arab world, connecting Tangier to Casablanca at 320 km/h.

Sitting on the Strait of Gibraltar, Tangier-Med has become the busiest container port in the Mediterranean and a strategic gateway between Europe and Africa.

Astronomer Merieme Chadid is the first Moroccan — and one of the first women — to lead a major scientific expedition to Antarctica, where she planted the Moroccan flag at the geographic South Pole.

Born Hassan al-Wazzan in Granada and raised in Fes, Leo Africanus wrote 'Descrittione dell'Africa' (1550) — Europe's main source of knowledge about Africa for nearly three centuries.

On November 6, 1975, around 350,000 unarmed Moroccan civilians peacefully walked into the Spanish Sahara, carrying the Quran and Moroccan flags — a defining moment of modern Moroccan history.

From his first visit in 1966 to the scattering of his ashes there in 2008, Marrakech — and the Jardin Majorelle he saved with Pierre Bergé — was the lifelong creative refuge of Yves Saint Laurent.

Born from Morocco's sub-Saharan spiritual heritage, Gnawa music is a UNESCO Intangible Cultural Heritage and the soul of one of Africa's biggest world-music festivals in Essaouira.

On December 16, 2020, Morocco, Algeria, Tunisia and Mauritania jointly inscribed couscous on UNESCO's Intangible Cultural Heritage list — a rare moment of Maghrebi unity around the region's most iconic dish.

Founded in 2001 in Rabat, Mawazine has grown into one of the largest music festivals on the planet, drawing more than 2.7 million attendees and offering most of its concerts for free.

Moroccan-French novelist Leïla Slimani won the Prix Goncourt in 2016 for 'Chanson Douce', becoming one of the leading literary voices of her generation.

Born in Fes in 1944, Tahar Ben Jelloun became the first Maghrebi writer to win France's Prix Goncourt in 1987 for 'La Nuit Sacrée', and a key bridge between Moroccan and French letters.

At Los Angeles 1984, Nawal El Moutawakel became the first woman from a Muslim-majority country, the first African woman, and the first Arab woman ever to win an Olympic gold medal.

Held every spring in the Moroccan Sahara, the Marathon des Sables sends 1,200 self-sufficient runners across more than 250 km of dunes in 6 stages — and is widely considered the toughest foot race on Earth.

Founded in 1983 in Ouarzazate, Atlas Studios sprawls across roughly 322 hectares — the largest film studios in the world by surface area — and has hosted everything from 'Cleopatra' to 'Game of Thrones'.

Thirty kilometres north of Meknes, Volubilis stands as the spectacular Roman provincial capital of Mauretania Tingitana — a UNESCO World Heritage Site of in-situ mosaics, temples and triumphal arches.